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Music Strategy for Brands: Sync, Collab or Sonic Branding?

Music Strategy for Brands: Sync, Collab or Sonic Branding?

A new decade means new material that has just entered the public domain. This would probably go unnoticed by many, but not for brands like United Airlines, who have used Rhapsody in Blue by George Gershwin since the mid 1980’s.

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How Sound Shapes Human Behaviour, and What That Means for Your Brand

What does a productive, less stressful and more enjoyable workplace sound like? Music might be the answer.

Sonic Branding in Pharma: How Sound is Reshaping Healthcare Communication

For an industry that has long avoided focusing on audio, pharma brands have been stepping into the sonic branding world.    

8 Sonic Branding Examples You Know Without Realizing It

From the moment you start your day, until your head hits the pillow, sounds are everywhere. And most of us don’t even realize that these sounds are often sonic branding.