The launch of 5G in Malaysia marked a technological leap, but MY5G Portal wanted to go beyond infrastructure. They needed to build excitement, trust, and mass adoption. That’s where sonic branding came in. Partnering with Sixième Son, MY5G infused their brand experience with a sonic identity that makes the future of connectivity feel tangible, vibrant, and uniquely Malaysian.
Tag: sonic logo
Deemah
When Deemah, the beloved Saudi snack brand, refreshed its visual identity in 2022, it needed more than just a new look—it needed sonic branding. To connect deeply with Gen Z while preserving its core message of joy and family-friendly fun, Deemah partnered with Sixième Son to create a unique sonic identity. The result is an upbeat, globally-inspired audio logo that’s as catchy as it is adaptable, embodying both innovation and tradition. Discover how sound became Deemah’s new secret ingredient.
Chang’an Deepal Auto
To launch its EV brand, Deepal partnered with Sixième Son to craft a bold sonic branding. This sonic identity breaks from traditional automotive codes and defines a new sound for electric mobility. It’s inspired by nature, shaped by human emotion, and powered by technology.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
Cathay
When you want to embody a loved and iconic brand like Cathay Pacific, you have to cherish the legacy and the vision of the brand. The “Song of Cathay”, the sonic identity we have created, inspired by Hong Kong’s vibrancy, celebrates travel and hospitality, enriches the beauty and excellence of the brand patrimony. Integrated into lounges, flights, and customer service, it deepens emotional connections with passengers.
Old Town White Coffee
The Old Town White Coffee sonic identity draws from Ipoh street buskers, blending authenticity with warmth. Available in various moods, it reinforces the brand’s heritage and sense of community across Asian TVCs.
Rejoice
The Rejoice carefree, playful sonic identity highlights smooth, tangle-free hair benefits. Adapted across TVCs in Southeast Asia, it enhances brand recall and resonates with the youthful, free-spirited Rejoice Girl.
Aldar
Aldar is the of of the leading real estate developer and manager in the Middle East. It’s an innovative brand, proud of of its roots and clear about its vision. The Aldar sonic identity blends traditional Emirati instruments with modern sounds, expressing community support and innovation. This sonic identity is not only successful to enhance Aldar’s positioning as a leader in real estate market, it’s also helping amplify Aldar’s employees sense of belonging.
