The launch of 5G in Malaysia marked a technological leap, but MY5G Portal wanted to go beyond infrastructure. They needed to build excitement, trust, and mass adoption. That’s where sonic branding came in. Partnering with Sixième Son, MY5G infused their brand experience with a sonic identity that makes the future of connectivity feel tangible, vibrant, and uniquely Malaysian.
Tag: Sonic Identity
Deemah
When Deemah, the beloved Saudi snack brand, refreshed its visual identity in 2022, it needed more than just a new look—it needed sonic branding. To connect deeply with Gen Z while preserving its core message of joy and family-friendly fun, Deemah partnered with Sixième Son to create a unique sonic identity. The result is an upbeat, globally-inspired audio logo that’s as catchy as it is adaptable, embodying both innovation and tradition. Discover how sound became Deemah’s new secret ingredient.
Chang’an Deepal Auto
To launch its EV brand, Deepal partnered with Sixième Son to craft a bold sonic branding. This sonic identity breaks from traditional automotive codes and defines a new sound for electric mobility. It’s inspired by nature, shaped by human emotion, and powered by technology.
VSOE
When Belmond sought to elevate the Venice Simplon-Orient-Express to new emotional heights, they turned to Sixième Son to craft a sonic identity as timeless as the journey itself. Blending history, elegance, and immersive storytelling, we created a sound experience that transforms each moment into a scene from a living legend. Today, the train’s music echoes luxury, memory, and the irresistible allure of contemporary nostalgia.
Fedora
FEDORA, the European platform dedicated to supporting and fostering innovation in opera and dance, chose us, the global sonic branding agency, to create, on a pro-bono basis, a unique sound to expand its brand identity and “bring the unexpected” to the stage. It’s not just sound; it’s a statement. With this sonic identity, FEDORA amplifies its mission to inspire, innovate, and make opera and dance more accessible.
Co-Operators
Co-Operators, one of the leading all-Canadian financial services co-operative, introduced a new sonic identity to complement their new visual identity. In a competitive market, their sonic logo embodies collaboration and equality, resonating with their values. This recognizable earprint now amplifies their presence and stands as a core asset.
FNAC
Fnac is a unique brand that has spent decades spreading culture. With impertinence and optimism, it carries a free, curious, unique, and confident voice. This is exactly what its sound identity tells us.
Maybelline
When Maybelline New York chose Sixieme Son to design their music strategy, we recommended that Maybelline reinvent their powerful 1991 jingle to make it even more iconic. Now it owns a confident boost of New York swagger that has turned it into a catchy and potent tool on social media. The TikTok campaign, featuring top influencers, earned more than 40 million views in its first month.
