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Retail

Emotional Decency in Marketing

Brands need to ask themselves, “What is my legitimate emotional territory?,” “What, in today’s world, represents brand decency?”
07/26/2022 Share

3 out of 4 People Have Negative Reactions to Retail Payments. Sonic Logos Can Help.

As humans, we typically remember two things after an experience: the most intense moment and the most recent part of the experience. Knowing that, how can retail brands make the final impression better?
06/28/2022 Share

U.S. MD Colleen Fahey Comments On The Retail Experience In ANA Magazine

"Customers want to return to normal life and retail made up a big part of that life," says Colleen Fahey, U.S. managing...
06/09/2022 Share

Opinion: The Power of Audio Strategy for Retail Brands

Florent Adam, Sixième Son’s Managing Director in Singapore, looks at how to design an audio strategy for retail brands, with a focus on developing an in-store music strategy
05/31/2022 Share

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