Emotional Decency in Marketing
Brands need to ask themselves, “What is my legitimate emotional territory?,” “What, in today’s world, represents brand decency?”
3 out of 4 People Have Negative Reactions to Retail Payments. Sonic Logos Can Help.
As humans, we typically remember two things after an experience: the most intense moment and the most recent part of the experience. Knowing that, how can retail brands make the final impression better?
U.S. MD Colleen Fahey Comments On The Retail Experience In ANA Magazine
"Customers want to return to normal life and retail made up a big part of that life," says Colleen Fahey, U.S. managing...