Retail

Brands need to ask themselves, “What is my legitimate emotional territory?,” “What, in today’s world, represents brand decency?”

As humans, we typically remember two things after an experience: the most intense moment and the most recent part of the experience. Knowing that, how can retail brands make the final impression better?

"Customers want to return to normal life and retail made up a big part of that life," says Colleen Fahey, U.S. managing...

Florent Adam, Sixième Son’s Managing Director in Singapore, looks at how to design an audio strategy for retail brands, with a focus on developing an in-store music strategy