Michael Boumendil

Sonic Branding: A Power Play For Sports and Entertainment Brands

A Look Back at the Leaders 4se Conference In the world of sonic branding, if sports teams and organizations sound the...

06/10/2024

On-Hold Music Matters and Actually Can Be Fantastic

Sixième Son created USAA’s new on-hold music and it received excellent reviews, demonstrating the importance of on-hold music for brands.

06/04/2024

WHAT’S BEHIND THE MUSIC IN SPORTS?

An excerpt from Get emotional: The sound artists getting viewers closer to the sporting action Published by SVG Europe By...

01/17/2024