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Many of the consumer behaviors that today’s marketers grapple with are vastly different from just a few years ago.

From the moment you start your day, until your head hits the pillow, sounds are everywhere. And most of us don’t even realize that these sounds are often sonic branding.

From smartphones, to smart speakers and hearables, voice devices are becoming more and more common in our world. So, what does that mean for your brand?

TikTok has turned on the sound in social media. how can brands use TikTok to their advantage? Here are some things to consider when determining how your brand will show up on the app