Elegant strings and human voices in La Vaudoise’s sonic identity reflect modernity and emotion, improving brand awareness and perception in the Swiss insurance market.
Rebuild its brand image to become Switzerland’s preferred insurer.
Present itself as an industry pioneer by developing a complete and coherent sound system.
Achieve brand awareness objectives and use sound strategically to express trust, proximity and flexibility.
La Vaudoise wants to differentiate itself from a very institutional sector.
La Vaudoise’s identity through sound means :
Integrated into the launch of the brand’s new TV campaign in January 2023, the new audio logo provides greater visibility and a definite boost to brand awareness.
More than 400 La Vaudoise executives have become ambassadors of the new sonic identity to their customers throughout Switzerland.