LA VAUDOISE INSURANCES
A modern sound full of emotion
Sound to reaffirm brand identity
Challenge
Rebuild its brand image to become Switzerland’s preferred insurer.
Present itself as an industry pioneer by developing a complete and coherent sound system.
Achieve brand awareness objectives and use sound strategically to express trust, proximity and flexibility.
Sonic identity
La Vaudoise wants to differentiate itself from a very institutional sector.
La Vaudoise’s identity through sound means :
- Playing with the codes of the sector, keeping the strings elegant and distinguished.
- Adding a touch of modernity and emotion with human voices.
Results
Integrated into the launch of the brand’s new TV campaign in January 2023, the new audio logo provides greater visibility and a definite boost to brand awareness.
More than 400 La Vaudoise executives have become ambassadors of the new sonic identity to their customers throughout Switzerland.
Credits
CLIENT LEAD
Jean-Daniel Laffely – CEO Groupe Vaudoise Assurances
Dominique Antenen – Agent Principal Vaudoise Assurances
Marine Lintanf – Head of Group Communication
Marc Bertoli – Head of the Corporate Design Center
Lâl Razlikli – Communication Specialist
Jakub Adamkiewicz – Communication Specialist
Véronique Oliveira – Head of Communication
AGENCY
Michaël Boumendil – President & Chief Creative Director
Laurent Cochini – Managing Director
François Gioux – Head of Agency Development
Vincent Turbé – Group Creative Director
Alice Lépine – Artistic Director
Pierre Moreau – Designer
Alexis Mangou – Designer
Julien Courjaud – Project Manager