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From the Desk of Michael Boumendil: Creating a Sonic Identity? Make it Interesting, Not Perfect

In sonic branding we often hear brands say, « I need the perfect melody. » But that’s not the best mindset to have. 

6 Don’ts in Sonic Branding

Earlier this month, I outlined six actions to take to ensure you’re approaching your sonic branding system in a strategic way.
18/11/2021

6 Dos in Sonic Branding

When it comes to sonic branding, the most challenging task is creating the brand’s audio DNA, the distinctive vocabulary of sounds that inform all of its many applications.
08/11/2021
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