Pionnier et leader de l'identité sonore des marques.

Colleen Fahey Managing Director USA My full attention now is on the idea of audio branding: managing a brand’s sonic dimension with the same care as is used in visual identity systems.

Sonic branding opens new paths
As consumers move off pages and onto devices, brands must create tailored audio identities and treat them as coherent systems. When I realized that this was happening all over Europe but had barely touched the US, I knew what I wanted to do with the rest of my career: create distinctive, memorable, coherent audio architecture for brands: in short, sonic branding. That’s why I sought out Sixième Son and opened the company in the US.

Author: Audio Branding: Using Sound to Build Your Brand
In order to help brand marketers understand the idea of using sound as a strategic branding tool, I co-authored a book with Professor Laurence Minski of Colombia College, which explains the reasons, research and process needed to sell in, create and deploy a sonic brand. Since its publication by Kogan-Page in 2017 Book Authority has recognized it one of the top 40 books on branding

A career spent bringing new ideas to brands
I was previously Executive Creative Director at Frankel, a leading brand activation firm (now called Arc Worldwide) part of the Publicis Groupe. Earlier in my career at Frankel, I led the creative team that brought the McDonald’s Happy Meal from an occasional promotion into a full-time menu item.

Later, for the Publicis Groupe, my goal was to bring new approaches to brand activation and retail marketing to agencies and clients around the world

What I look forward to
Since we opened Sixième Son in the US, a whole new world has opened up to sonic branding, the barely explored wild west of Voice Activated Interfaces in devices, homes, cars, healthcare and retail. Today voice search has a good chance of supplanting written search and, in many queries, the web will be increasingly invisible. The only way a brand can stand out is through sound, music and voice, and that’s exactly what we’ve been preparing for.

Valentin Fleur Head of Strategy / Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.

François Gioux Head of Development Après 12 ans passés dans l'univers passionnant et en perpétuelle mouvance de l'industrie des médias (radio, tv et digital), j'ai tout de suite compris l'importance capitale du pouvoir évocateur du son et son caractère émotionnel pour créer de l'engagement et une relation indéfectible entre une marque et son public. Il était donc logique que je rejoigne le leader mondial de l'audio branding: SIXIEME SON.
Mon but est d'aider les marques à s'incarner par le son et créer de la préférence de marque grâce à notre expertise unique.

Ramon Vives Managing Director Spain Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.

I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.

My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.

That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.

Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.