From the Desk of Michael Boumendil, Part 5: Sonic Branding in the States vs. Europe
As a European native who has lived in the U.S. for years, Michael has a look at the differences between sonic branding in the States and in Europe.
6 Top Voice Tasks by Real Humans
Learn which voice tasks are dominating the Finance, Healthcare, and Food Delivery industries and how your marketing tactics can have an influence on voice-enabled apps.
Sonic Branding Pointers for Financial Services
Financial services have some of the most inspired sonic identities but they also have untapped audio touchpoints.” In this piece, Our U.S. Managing Director Colleen Fahey dives into the misuse of the sonic branding system in the Finance industry.
6 Women Trailblazers in Sound
Today we are celebrating six female thought-leaders at the forefront of sound. Read about the female pioneers and their sonic expertise here:
From the Desk of Michael Boumendil, Part 4: So you think you can do sonic?
Creating a brand’s sonic identity is simple, as long as you have access to the right expertise and interact with it. You don’t want to leave it all up to a musician or music production studio because you’re not buying a piece of music.
Is Stock Music Blurring Your Brand?
Is your brand overusing stock music? ”Brands can certainly use stock music in tactical ways now and then, but that’s only safe within the context of a strong branded sonic identity.”
Everyday Phrases in Sonic Branding
From “Sonic Touchpoints” to “Sonic Logos” in this piece our U.S. Managing Director, Colleen Fahey, details everyday phrases you hear in the Sonic Branding industry.
When Should Brands Consider ‘Relifting’ Their Sonic Logos?
We refer to relifting as refreshing a sonic brand or changing aspects of a sonic logo to underscore a change in the brand’s emphasis. It’s essentially the process of giving a sonic brand a makeover.
A Behind-the-Scenes Glimpse of Sonic Mood Boarding
How do you move aspirational words into a musical language that expresses them? For Sixième Son, the bridge is the mood board exploration.
From the Desk of Michael Boumendil, Part 3: What Love at First Sight Teaches Us About Sonic Branding
“When was the last time you were surprised by something you heard? You may surprise yourself with what you come to love.”
6 Sonic Touchpoints Today’s Clients Want Most
What are clients asking for this year? From podcast kits, to branded music libraries, U.S. Managing Director Colleen Fahey polled our U.S. and international teams to see what sonic touchpoints are top of mind for the upcoming year.
6 Don’ts in Sonic Branding
Earlier this month, I outlined six actions to take to ensure you’re approaching your sonic branding system in a strategic way.