power of sound
From the Desk of Michael Boumendil, Part 5: Sonic Branding in the States vs. Europe
As a European native who has lived in the U.S. for years, Michael has a look at the differences between sonic branding in the States and in Europe.
Is Stock Music Blurring Your Brand?
Is your brand overusing stock music? ”Brands can certainly use stock music in tactical ways now and then, but that’s only safe within the context of a strong branded sonic identity.”
Lesson Learned From Bing Dwen Dwen: Don’t Make Sound an Afterthought
The Beijing Olympics is giving people lots to talk about. With history being made right before our eyes, why are we talking so much about the panda mascot?
Employers Should Tune Up Their Holiday Playlists
Employee morale has a direct effect on the customer experience. Right now this couldn’t be more important – with prevalent worker shortage and burnout, it’s important for companies to keep in mind the employee experience.
6 Sonic Touchpoints Today’s Clients Want Most
What are clients asking for this year? From podcast kits, to branded music libraries, U.S. Managing Director Colleen Fahey polled our U.S. and international teams to see what sonic touchpoints are top of mind for the upcoming year.
6 Household Sounds That Could Stand Some Sonic Brand Design
Do you ever feel as if your house is yelling at you?