SPARKLING ICE

Fresh, Modern and Iconic

A "Flavourful" Sonic Identity

Challenge

As the #1 Branded sparkling water in the USA, bringing fun and flavorful experiences, Sparkling Ice needed to create an identity that felt timeless and fresh. The brand also wanted to convey its engagement to become more sustainable. Its aim was to be recognizable, but also flexible, in order to reflect the brand’s inclusivity and variety.

Sonic identity

Sixième Son crafted a Sonic identity that reflects Sparkling Ice’s core values mixing: a bright and cheery female voice, a breezy acoustic guitar, rhythms reminiscent of steel drums and a sunny, tropical mood, natural percussive hand snaps and claps and sounds of carbonation fizzing as the music fades out. The Sonic Logo includes all of the core elements of the DNA condensed into 3-4 memorable seconds.

Results

Sparkling Ice now has a coherent and powerful sonic system. The music is consistent with the brand’s values, in line with what the brand stands for.

The Library of Music Beds stems from the Sparkling Ice core Sonic DNA and embodies a range of musical genres and moods – such as Hip-Hop, Reggaeton or Country – that can be paired with a variety of content.

Each audio bed is at least 30 seconds in length, and is designed to be looped, attached, cut and/or repurposed for a range of internal and external brand videos.

Credits

AGENCY

Michael Boumendil – President & Chief Creative Director
Laurent Cochini – Managing Director
Colleen Fahey – Managing Director USA
Daina Todorovich – Director Client Services USA
Vincent Turbé – Art Director
Alice Lépine, Alexis Mangou, Pierre Moreau, Fabien Feuillet – Designers