Our new musical identity stems from a highly innovative approach and perfectly embodies EDHEC’s DNA and vision, and will now be deployed in all our communications. It marks a new stage in asserting the ambitions enshrined in our strategic plan and our commitment to serving future generations.
Emmanuel Métais, Dean
Making an impact
Inspiring & bringing together
True to its status as one of the world’s top management schools, EDHEC Business School continues to innovate and develop its brand via the creation of a sonic identity imagined by the Sixième Son. This trailblazing approach is designed to bring EDHEC’s community further together and strengthen the School’s profile both in France and internationally.
EDHEC’s sonic logo-manifesto takes on a new dimension thanks to the sound and imprint it will now leave. EDHEC placed the onus on creativity to express its vision and to stand out, so as to inspire the leaders of tomorrow. The School’s thoroughly modern sonic identity calls forth the future through an interplay of echoes between sounds.
Deliberately positive and engaging, the original composition reflects the School’s desire to be a driver of responsible change and to make an enduring impact on the economy and broader society. It consequently expresses the ambitions enshrined in the School’s new strategic plan, Impact Future Generations 2025, and its goal of training talented young people capable of making the world of business serve future generations.
As France’s first Grande Ecole to adopt a sonic identity, EDHEC was eager to add new depth to its brand, via a sound signature created with the engagement and enthusiasm.
Well aware of the global challenges facing business schools of global stature like EDHEC, Sixième Son was keen for EDHEC’s sound identity not only to embody the School’s ambition, but also to inspire future generations and bring together the whole of the EDHEC community.
Emmanuel Métais – Dean
Michael Boumendil – President & Chief Creative Director
Laurent Cochini – Managing Director
François Gioux – Project Director
Vincent Turbé & Julien Goris – Senior Art Directors
Pierre Moreau, Alice Lépine, Alexis Mangou – Design musical