Dakar
A note of speed
The sound of intensity
Challenge
Creating a sonic identity that celebrates the intensity of the Dakar.
The Adventure: a legendary race, an extraordinary event. The prestige: to become a legend. Music that conveys the power and emotion of this once-in-a-lifetime event.
Sonic identity
Epic: a sonic universe inspired by action films, particularly superhero movies.
Tension: harmonies that underline the uncertainty and danger of the race.
A mix of textures: powerful brass and massive synthesizers.
Mechanical sounds: they represent the technical challenge.
Results
Many adaptations have been composed to provide musical accompaniment to all the major moments in the race and to celebrate the winners.
A musical universe that extends to digital contents.
A sister sonic identity created for the World Rally-Raid Championship.
Credits
AGENCY
Michaël Boumendil – President & Chief Creative Officer
Laurent Cochini – Global Managing Director
Julien Courjaud – Project Manager
Eric Caissy – Senior Designer & Chief Orchestrator