Dakar

A note of speed

The sound of intensity

Challenge

Creating a sonic identity that celebrates the intensity of the Dakar.

The Adventure: a legendary race, an extraordinary event. The prestige: to become a legend. Music that conveys the power and emotion of this once-in-a-lifetime event.

Sonic identity

Epic: a sonic universe inspired by action films, particularly superhero movies.

Tension: harmonies that underline the uncertainty and danger of the race.

A mix of textures: powerful brass and massive synthesizers.

Mechanical sounds: they represent the technical challenge.

Results

Many adaptations have been composed to provide musical accompaniment to all the major moments in the race and to celebrate the winners.

A musical universe that extends to digital contents.

A sister sonic identity created for the World Rally-Raid Championship.

Credits

AGENCY

Michaël Boumendil – President & Chief Creative Officer
Laurent Cochini – Global Managing Director
Julien Courjaud – Project Manager
Eric Caissy – Senior Designer & Chief Orchestrator