The Engie sonic identity reflects collective energy transition, featuring rhythmic progressions with organic and electronic sounds. It adapts to various touchpoints, reinforcing Engie’s proactive stance on sustainability.
Category: France
Rugby World Cup 2023
The Rugby World Cup 2023 amplified excitement and unity through a cinematic, orchestral sonic identity, using the powerful crescendo of a rugby scrum. This sonic brand heightened audience engagement and showcased France’s role as host.
Fedora
FEDORA, the European platform dedicated to supporting and fostering innovation in opera and dance, chose us, the global sonic branding agency, to create, on a pro-bono basis, a unique sound to expand its brand identity and “bring the unexpected” to the stage. It’s not just sound; it’s a statement. With this sonic identity, FEDORA amplifies its mission to inspire, innovate, and make opera and dance more accessible.
Tour de France
The sonic identity celebrates the grandeur and history of the Tour, incorporating authentic race sounds and choirs. The Tour de France sonic identity enhances viewer engagement across broadcasts and on-site events.
FC BARCELONA
The FC Barcelona sonic identity embodies club values—respect, teamwork, and humility—through an anthem-like soundscape that unites fans across sports and media, from Barça TV to stadium events.
Philharmonie de Paris
The Philharmonie de Paris sonic identity, incorporating orchestral tuning and applause, reflects its cultural essence. Deployed digitally and within the center, it amplifies brand recognition and creates a memorable concert experience.
M6+
The M6+ sonic identity, featuring a signature guitar slide, differentiates its streaming service. Accessible, fun, and dynamic, the sound plays at each program’s start, reinforcing M6’s innovative, audience-friendly character.
