Watch Duty

The Sonic Identity

The Watch Duty app


The Watch Duty app gives updates as to the spread and/or containment of California Wildfires.

This is not the alarm, warning people to evacuate.

Sixième Son sought to create a sound that was alerting but not alarming.

Sonic identity

Alerts people when fire is expanding, changing, or contained.

Because, during a wildfire everyone is actively hoping for rain, we chose to use a water-influenced sound for the app.


As natural disasters have become more frequent The Watch Duty app has grown in popularity and in use for all types of natural disasters.  The alert notification continues to receive high praise from users.

“This sound could never be confused with any other popular app sound, it is that one-of-a-kind. It was memorable, and soothing, and big.



Betheli Wong – Corporate and Digital Branding
Zayn Khan – CEO Southeast Asia


Michael Boumendil – President & Chief Creative Director
Colleen Fahey – US Managing Director
Daina Todorovic – Chief Client Officer
Vincent Turbé – Groupe Creative Director
Alice Lépine – Directrice Artistic
Alexis Mangou – UX Creative Manager