The sonic identity reveals the ease and simplicity of flying with our company and, at the same time, expresses the movement that's inherent in travel and going places – with affordable fares
Oscar Santamaria, Creative & Brand Manager
Breaking the sector’s musical codes
A need for music and sound
Offering more than 130 destinations in Europe, North Africa and the Middle East, Vueling, aimed to develop a new customer-oriented vision.
The overall brand ambition is to lead the Spanish–European traffic and become the airline of the New Travel Generation.
As many low-cost airlines use royalty free stock music to support brand content, we saw this an an incredible opportunity for Vueling to communicate their targeted brand experience through sound.
Vueling and Sixième Son worked together to create a young, positive and modern sonic identity. Its simplicity conveys the ease of flying and traveling, with affordable prices.
The brand’s sonic identity also helps Vueling stand out from its competition and breaks the sector’s musical codes by moving away from stock music libraries.
The Vueling sonic identity will be progressively applied to all of Vueling’s consumer touchpoints, where music and sound are needed.
This is the first step in establishing a full strategic and creative system that will enhance brand attribution, preference and comprehension, and essentially keep Vueling ahead of other low-cost travel options.
Oscar Santamaría – Creative & Brand Director Vueling
Michaël Boumendil – President & Chief Creative Director
Laurent Cochini – Managing Director
Ramon Vives – Managing Director Spain
Ella Duda – International Project Manager
Julien Goris, Vincent Turbé – Art Directors
Eric Caissy, Marion Combes, Alice Lépine, Alexis Mangou, Ianis Mauraisin, Pierre Moreau – Designers