Interac’s mindful ‘Sound Shopping’ track promotes thoughtful spending, contrasting typical retail music. Tested with success, it led to significant reductions in spending among young consumers, showcasing a strategic shift in retail sound use.
Interac’s mindful ‘Sound Shopping’ track promotes thoughtful spending, contrasting typical retail music. Tested with success, it led to significant reductions in spending among young consumers, showcasing a strategic shift in retail sound use.