SANOFI
The sonic identity is another dimension of our corporate brand ecosystem. A unique sound to reflect who we are – a modern company with rich history and great people, always looking for innovative solutions for patients.
Josep Catllà
A sonic identity to "connect the dots"
An ode to science
Challenge
As a pharmaceutical leader, Sanofi wanted to strengthen its positioning by unifying its sub-brands under one unique Sanofi brand. The main objective was to bring clarity to the overall communication and gather people around the brand’s purpose: to chase the miracles of science to improve people’s life.
Sonic identity
The sonic identity “Miracle dot” symbolizes the solution to the challenges that Sanofi is facing every day. The track is elegant and bold, and successfully conveys innovation, passion and humanity. It embodies the brand’s values, adding an extra soul to the brand’s messages worldwide.
Results
The sonic identity was deployed on multiple touch points. Sixième Son created a hold line, a digital kit, a podcast kit and an event kit, allowing the brand to create a holistic sonic system that helps with recognition, attribution, likeability and reinforces its positioning on the market.
Credits
CLIENT LEAD
Josep Catlla – Head of Corporate Affairs, Communications and CSR
Claire MacDonald – Directive creator
Bruno Tourne – Head of Corporate Communications
AGENCY
Michael Boumendil – President & Chief Creative Director
Laurent Cochini – Managing Director
Vincent Turbé – Group Creative Director
Rose Bernard – Project Manager
Alice Lépine, Marion Combes – Design Musical