Fnac is a unique brand that has spent decades spreading culture. With impertinence and optimism, it carries a free, curious, unique, and confident voice. This is exactly what its sound identity tells us.
This is not the first time that Fnac has chosen Sixième Son. In line with the redesign of its brand platform, the brand needed music that was very different, very committed, and that expressed Fnac’s ambition: to bring all cultures to life by supporting their creation, distribution and transmission. Through this sound identity, the brand asserts its personality and unites its customers around one vision: to liberate culture.
Surprising and delightful. This sound identity blends urban and organic textures to express Fnac’s unique style.
Fnac represents an anchor point for city centers and shopping malls. The connection to the urban fabric, the crossroads of cities, the abundance of encounters and sharing between generations and socio-cultural backgrounds that it initiates… All this can be heard in this new, highly rhythmic sound identity that blends lightly rock guitars and muted basses.
When you’re browsing the shelves at Fnac, you’ll discover new authors, concerts, the latest games or high-tech objects, and get lost in the vinyl aisles. The organic, percussive textures express this “return to basics” and the brand’s raison d’être.
The brand name “Fnac” is whispered, then chanted, to become almost militant in its signature sound.
The new unified sound identity now enables FNAC to ensure a consistent and coherent experience across all its touchpoints, including in-store, online, and on telephone and radio.