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ENGIE

The Engie sonic identity reflects collective energy transition, featuring rhythmic progressions with organic and electronic sounds. It adapts to various touchpoints, reinforcing Engie’s proactive stance on sustainability.

An engaging and optimistic sonic identity

Challenge

Engie, a key player in the energy transition, has decided to embody reality and action in a sector where sound can sometimes be grandiloquent and candid, or cold and distant.

Sonic concept

Two main axes of musical inspiration guided the creation.

The strong claim “J’agis avec Engie” (“I’m taking action with Engie”), reflected in the chorus and the idea of collective responsibility it embodies, as well as in the engaging tone of the melody.

The acceleration of the energy transition, reflected in the crescendo of the rhythm, the forward momentum and the various sound ingredients: organic, human, electric and wind.

Outcome

Engie makes sound a strategic issue at all points of contact, enabling the brand to adapt the tone of its speeches, the content of its messages, and the format of the sound so that its quality is optimal. A holistic, impactful and memorable whole, with sound adapted everywhere, to all targets and on all media.

Client lead

  • Claire Gerbaud Ndomba Directrice Marketing, Data et Communication
  • Sandrine George Directrice Déléguée Communication Commerciale BtoC
  • Catherine Orban Responsable communication - Marque et identité visuelle
  • Nelly Lenain Chargée de communication

Agency

  • Michaël Boumendil Président et directeur de la création
  • Laurent Cochini Managing Director
  • Vincent Turbé Directeur de la création du groupe
  • Alice Lépine Artistic Director
  • Pierre Moreau Designer Senior & Chief Orchestrator
  • Winona Pitton Chef de projet