Nice, Cannes, Saint-Tropez. Mythical and magical. Between sea and mountains, between the blue of the sky and the blue of the water. The ridgelines of the peaks and the waves of the Mediterranean inspired the creation of the sonic identity for Aéroports de la Côte d’Azur. With this music, we celebrate unparalleled romance, a bold spirit of innovation, and exceptional savoir-faire
Traveling through Aéroports de la Côte d’Azur means arriving at the gateway to an exceptional destination, enjoying a smooth, luminous, and radiant journey, guided by expert and dedicated teams. This commitment to experience and service quality is at the heart of the Aéroports de la Côte d’Azur strategy. All that was missing was a sonic identity to amplify the emotional power of the brand and its spaces, making the experience even more beautiful and memorable.
The Aéroports de la Côte d’Azur sonic identity draws its inspiration from the allegory of the wave—both in the literal sense (the sea, the mountain peaks) and in what it represents in the magical, romantic, and international imagination associated with the Côte d’Azur. A bold and creative wave, forward-looking, blending strings and electronic textures in a Riviera style. It captures the dreamlike Côte d’Azur, but also the ambitions of a vibrant region looking to the future and to the world.
This sonic identity successfully embodies values that are sometimes contradictory. It is both romantic and soothing, captivating and energetic.* It carries a strong personality and leaves a lasting impression. Its evocative power also meets the functional demands of an airport environment. It works just as well in brand communications as in terminal announcements, parking areas, and phone systems.
Cyanite Evaluation 2024*