LAURENT COCHINI : “WE HAVE ROLLED OUT A DOZEN HOME STUDIOS”
The agency is doing well, thank you. The health of everyone has been our first priority, of course, and due to our already international organization, with about 40 people across 6 countries, we were able to quickly implement a work from home structure for everyone.
04/21/2020
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EMOTIONAL DECENCY IN POST-CRISIS MARKETING
Marketers will have to reevaluate how they talk with emotional decency to (and with) these more vulnerable, more watchful, more self-examining humans.
04/21/2020
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Brand Audio Cues are a “Missed Opportunity”
Ipsos points to a strong relationship with sonic and branded attention–sonic enables another sensory cue for the brand to leverage and is currently an untapped asset for most brands.
04/14/2020
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The Many Angles of Sonic Branding
A brand’s leader must think beyond licensed music and free music libraries to create distinctive audio signals and proprietary compositions for the long term. Much like your visual identity does
04/02/2020
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Acceleration of Voice Activated Tech
Voice activated tech is the new challenge for brand marketers. If consumers no longer want to swipe, click, type, tap or touch devices, then visual brand cues become useless.
03/26/2020
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The Future of Branding is Sonic
Voice activated tech is the new challenge for brand marketers. If consumers no longer want to swipe, click, type, tap or touch devices, then visual brand cues become useless.
03/06/2020
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