HOW TO USE SOUND STRATEGICALLY IN HOSPITALITY?
Hospitality aims at layering experiences for the customer through sensory branding as it allows prioritising and optimising sensory interactions through all touchpoints of the customer experience.
United’s sonic brand: Rhapsody in Blue falls into the Public Domain
The association with the brand is powerful, but if I were advising an airline today, I’d recommend they go with a tailor-made, proprietary sonic brand.
WHAT CAN BRANDS LEARN FROM THE 2020 GRAMMYS?
Advancing into the new decade, the grammy awards provides telling clues as to what today’s audiences are responding to in the world of music. Below is a brand musical strategist’s perspective on the trends worth paying attention to.