News

Live, celebrate, federate… When music and sport become one

For their 18th edition, Sixième Son had the pleasure to accompany in music the SPORSORA Sports Marketing Awards. The opportunity to come back with Laurent Cochini, on the emotional power of sound in sports.

HOW TO USE SOUND STRATEGICALLY IN HOSPITALITY?

Hospitality aims at layering experiences for the customer through sensory branding as it allows prioritising and optimising sensory interactions through all touchpoints of the customer experience.
01/19/2020

United’s sonic brand: Rhapsody in Blue falls into the Public Domain

The association with the brand is powerful, but if I were advising an airline today, I’d recommend they go with a tailor-made, proprietary sonic brand.
01/09/2020

WHAT CAN BRANDS LEARN FROM THE 2020 GRAMMYS?

Advancing into the new decade, the grammy awards provides telling clues as to what today’s audiences are responding to in the world of music. Below is a brand musical strategist’s perspective on the trends worth paying attention to.
01/02/2020

Telling the truth is also key in audio branding

When it comes to branding, you need to keep a close watch on certain sectors – energy, telecom and automotive among them.
09/19/2018
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