Clovispoint Podcast Series on Sound DNA with Colleen Fahey
You can tell that Clovispoint instinctually understands branding. Join what starts as an interview and ends up as conversation that might take place around a kitchen table.
06/26/2020
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Find Your Hero: Sonic Branding in the Sports Industry
When it comes to sports, there are so many different parameters to consider – the origins, the players, the venue, the crowd – and our job is to create a specific and consistent experience out of those different factors.
06/09/2020
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Sonic Branding Glossary
Understand the language of sonic branding: definitions for all the commonly used words and phrases in this emerging field.
05/28/2020
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LAURENT COCHINI : “WE HAVE ROLLED OUT A DOZEN HOME STUDIOS”
The agency is doing well, thank you. The health of everyone has been our first priority, of course, and due to our already international organization, with about 40 people across 6 countries, we were able to quickly implement a work from home structure for everyone.
04/21/2020
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EMOTIONAL DECENCY IN POST-CRISIS MARKETING
Marketers will have to reevaluate how they talk with emotional decency to (and with) these more vulnerable, more watchful, more self-examining humans.
04/21/2020
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Brand Audio Cues are a “Missed Opportunity”
Ipsos points to a strong relationship with sonic and branded attention–sonic enables another sensory cue for the brand to leverage and is currently an untapped asset for most brands.
04/14/2020
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