Insights: How can audio branding create a distinctive identity?
Transform magazine looks back on the success of the Petronas sonic branding by highlighting the beneficial collaboration of two experts: Ella Duda for Sixième Son and Jeff McFarland the executive director of strategy and innovation at Dragon Rouge.
02/12/2021
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Shape-Shifting Sonic Branding in 2020 and Beyond
Your company may be building its voice skill in 2021 if they haven’t already. Don’t let it be vanilla, create your welcome sound, transitions, errors and goodbyes with an eye to your entire brand identity. Then it won’t belong to Google, Samsung or Alexa. It will belong to you.
10/08/2020
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No need to scream to be heard!
Listen to Valentin FLEUR’s perspective on sonic branding, the evolution of the market through a pandemic and the new perspectives it opened.
2 episodes series. Happy listening.
10/02/2020
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Genelec takes Sixième Son studios ‘to the next level’
Sixième Son has a deep relationship with Genelec, both as a long-term user and also the company behind Genelec’s own sonic identity. As such, when the agency decided to update its studio monitors, there was only one choice.
09/21/2020
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All Hands on Deck to Get Out the Vote
Our client Tegna is putting its sonic identity to good use in the run-up to the US election in November. They’ve created Public Service Announcements to encourage voters to make sure they fill in those ballots.
09/17/2020
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Charge Energy Branding Conference
A brand needs tools that make it stronger and clearer – that make it stand out and be better understood. Which is why we are offering Charge Energy Branding Event attendees a free sonic audit.
09/15/2020
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