How Sonic Branding Enhanced USAA’s Brand Across Platforms
Sonic branding is just as important as a custom text to speech voice in an audio experience.
06/14/2021
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Gold for Etihad Airways at the Transform Awards MEA
“We couldn’t be prouder about what this means for our client and for our passion, sonic branding” – Laurent Cochini, Managing Director, Sixième Son.
05/28/2021
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PETRONAS’ sonic branding leap aims to achieve 100% recognition
PETRONAS expanded into the sonic branding space last year to break away from the mould that it deals exclusively in oil and gas.
04/19/2021
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Back to Retail, Part 3: As a Trapped Audience for Sound, Staff May Suffer
Environmental music can affect staff morale – for better or for worse.
04/09/2021
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Back to Retail, Part 2: Engaging the Imagination
When music is perceived as a good fit for the brand, the user perceives the brand as more authentic.
04/01/2021
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Retail Reminder: Don’t Forget “Atmospherics”
Several decades of research to draw conclusions about the effects of music on the shopper experience
03/18/2021
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