Sixième Son announces two new appointments and a new board
Sixième Son, a pioneer and global leader in sonic identity, has reached a new milestone in its history. As it approaches...
SONIC
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Sixième Son, a pioneer and global leader in sonic identity, has reached a new milestone in its history. As it approaches...
The McDonald’s “I’m Lovin’ It” jingle – or as we call it, sonic logo, which was first introduced in 2003 and has become one of the most recognizable melodies in the world.
When it comes to sonic branding, the most challenging task is creating the brand’s audio DNA, the distinctive vocabulary of sounds that inform all of its many applications.
Earlier this month, I outlined six actions to take to ensure you’re approaching your sonic branding system in a strategic way.
