Retail Marketing Thrives on Sound
When you enter a store, you are greeted by sound. That sound may be a bell above the door, a musical playlist playing on...
SONIC
NEWS
When you enter a store, you are greeted by sound. That sound may be a bell above the door, a musical playlist playing on...
In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have.
When it comes to sonic branding, the most challenging task is creating the brand’s audio DNA, the distinctive vocabulary of sounds that inform all of its many applications.
We refer to relifting as refreshing a sonic brand or changing aspects of a sonic logo to underscore a change in the brand’s emphasis. It’s essentially the process of giving a sonic brand a makeover.
