From the desk
From the Desk of Michael Boumendil, Part 5: Sonic Branding in the States vs. Europe
As a European native who has lived in the U.S. for years, Michael has a look at the differences between sonic branding in the States and in Europe.
From the Desk of Michael Boumendil, Part 4: So you think you can do sonic?
Creating a brand’s sonic identity is simple, as long as you have access to the right expertise and interact with it. You don’t want to leave it all up to a musician or music production studio because you’re not buying a piece of music.
From the Desk of Michael Boumendil, Part 3: What Love at First Sight Teaches Us About Sonic Branding
“When was the last time you were surprised by something you heard? You may surprise yourself with what you come to love.”
From The Desk Of Michael Boumendil, Part 2: Creating a Sonic Brand? Start With Strategy, Not Music
For over 25 years, our business has been music and sound. However, I believe that what sets us apart from sonic branding agencies that came after us, is that we have always put branding first.