6 Top Voice Tasks by Real Humans
Learn which voice tasks are dominating the Finance, Healthcare, and Food Delivery industries and how your marketing tactics can have an influence on voice-enabled apps.
Sonic Branding Pointers for Financial Services
Financial services have some of the most inspired sonic identities but they also have untapped audio touchpoints.” In this piece, Our U.S. Managing Director Colleen Fahey dives into the misuse of the sonic branding system in the Finance industry.
Everyday Phrases in Sonic Branding
From “Sonic Touchpoints” to “Sonic Logos” in this piece our U.S. Managing Director, Colleen Fahey, details everyday phrases you hear in the Sonic Branding industry.
When Should Brands Consider ‘Relifting’ Their Sonic Logos?
We refer to relifting as refreshing a sonic brand or changing aspects of a sonic logo to underscore a change in the brand’s emphasis. It’s essentially the process of giving a sonic brand a makeover.
Lesson Learned From Bing Dwen Dwen: Don’t Make Sound an Afterthought
The Beijing Olympics is giving people lots to talk about. With history being made right before our eyes, why are we talking so much about the panda mascot?
A Behind-the-Scenes Glimpse of Sonic Mood Boarding
How do you move aspirational words into a musical language that expresses them? For Sixième Son, the bridge is the mood board exploration.
6 of Our Favorite Brand Sounds Right Now
One of the best things about sonic design is how it can take shape in so many different ways.
Employers Should Tune Up Their Holiday Playlists
Employee morale has a direct effect on the customer experience. Right now this couldn’t be more important – with prevalent worker shortage and burnout, it’s important for companies to keep in mind the employee experience.
6 Household Sounds That Could Stand Some Sonic Brand Design
Do you ever feel as if your house is yelling at you?
6 Don’ts in Sonic Branding
Earlier this month, I outlined six actions to take to ensure you’re approaching your sonic branding system in a strategic way.