Behind the scenes
Sonic Branding Pointers for Financial Services
Financial services have some of the most inspired sonic identities but they also have untapped audio touchpoints.” In this piece, Our U.S. Managing Director Colleen Fahey dives into the misuse of the sonic branding system in the Finance industry.
Everyday Phrases in Sonic Branding
From “Sonic Touchpoints” to “Sonic Logos” in this piece our U.S. Managing Director, Colleen Fahey, details everyday phrases you hear in the Sonic Branding industry.
When Should Brands Consider ‘Relifting’ Their Sonic Logos?
We refer to relifting as refreshing a sonic brand or changing aspects of a sonic logo to underscore a change in the brand’s emphasis. It’s essentially the process of giving a sonic brand a makeover.
A Behind-the-Scenes Glimpse of Sonic Mood Boarding
How do you move aspirational words into a musical language that expresses them? For Sixième Son, the bridge is the mood board exploration.
Employers Should Tune Up Their Holiday Playlists
Employee morale has a direct effect on the customer experience. Right now this couldn’t be more important – with prevalent worker shortage and burnout, it’s important for companies to keep in mind the employee experience.
From The Desk Of Michael Boumendil, Part 2: Creating a Sonic Brand? Start With Strategy, Not Music
For over 25 years, our business has been music and sound. However, I believe that what sets us apart from sonic branding agencies that came after us, is that we have always put branding first.