Vueling

Vueling's new sonic identity is young and modern

Oscar Santamaria Creative & Brand Manager

Breaks the sector’s musical codes

Music and sound are needed

Challenge

Offering more than 130 destinations in Europe, North Africa and the Middle East, Vueling, aimed to develop a new customer-oriented vision.

The overall brand ambition is to lead the Spanish–European traffic and become the airline of the New Travel Generation.

As many low-cost airlines use royalty free stock music to support brand content, we saw this an an incredible opportunity for Vueling to communicate their targeted brand experience through sound.

Sonic identity

Vueling and Sixième Son worked together to create a young, positive and modern sonic identity. Its simplicity conveys the ease of flying and traveling, with affordable prices.

The brand’s sonic identity also helps Vueling stand out from its competition and breaks the sector’s musical codes by moving away from stock music libraries.

Results

The Vueling sonic identity will be progressively applied to all of Vueling’s consumer touchpoints, where music and sound are needed.

This is the first step in establishing a full strategic and creative system that will enhance brand attribution, preference and comprehension, and essentially keep Vueling ahead of other low-cost travel options.

Credits

CLIENT LEAD

Oscar Santamaría – Creative & Brand Director Vueling

AGENCY

Oscar Santamaría – Creative & Brand Director Vueling

RESPONSABLES AGENCE

Michaël BoumendilPresident & Chief Creative Director

Laurent CochiniManaging Director

Ramon Vives Managing Director Spain

Ella DudaInternational Project Manager

Eric Caissy, Marion Combes, Alice Lépine, Hugo Letexier, Alexis Mangou, Ianis Mauraisin, Pierre Moreau – Designers

Julien Goris, Vincent Turbé – Art Directors