Vueling

The sonic identity reveals the ease and simplicity of flying with our company and, at the same time, expresses the movement that's inherent in travel and going places – with affordable fares

Oscar Santamaria Creative & Brand Manager

Breaks the sector’s musical codes

Music and sound are needed

Challenge

Offering more than 130 destinations in Europe, North Africa and the Middle East, Vueling, aimed to develop a new customer-oriented vision.

The overall brand ambition is to lead the Spanish–European traffic and become the airline of the New Travel Generation.

As many low-cost airlines use royalty free stock music to support brand content, we saw this an an incredible opportunity for Vueling to communicate their targeted brand experience through sound.

Sonic identity

Vueling and Sixième Son worked together to create a young, positive and modern sonic identity. Its simplicity conveys the ease of flying and traveling, with affordable prices.

The brand’s sonic identity also helps Vueling stand out from its competition and breaks the sector’s musical codes by moving away from stock music libraries.

Results

The Vueling sonic identity will be progressively applied to all of Vueling’s consumer touchpoints, where music and sound are needed.

This is the first step in establishing a full strategic and creative system that will enhance brand attribution, preference and comprehension, and essentially keep Vueling ahead of other low-cost travel options.

Credits

CLIENT LEAD

Oscar Santamaría – Creative & Brand Director Vueling

AGENCY

Michaël BoumendilPresident & Chief Creative Director

Laurent CochiniManaging Director

Ramon Vives Managing Director Spain

Ella DudaInternational Project Manager

Julien Goris, Vincent Turbé – Art Directors

Eric Caissy, Marion Combes, Alice Lépine, Alexis Mangou, Ianis Mauraisin, Pierre Moreau – Designers