Paris Rugby

Set the mood with the fans

Transform history


To shine within France and internationally, to transform history, Paris Rugby team officially called Stade Francais called upon Sixieme Son.

The sonic identity highlight their strong personality, creativity, and capacity to innovate.

Sonic identity

The sonic universe helps ignite the fire in the fans that creates an emotional bond, so you’ll be able to hear the fans cheering from outside the stadium.

To cultivate this uniqueness, the agency opted for electro and pop genres, far from the usual orchestral sounds used in sports.


The agency produced the sonic identity for the video reveal as well as a radio spot. But the Stade Francais still has surprises in store for their fans…

The capital’s team trusted Sixieme Son to set the mood with the fans by creating a tailored sonic identity to give more rhyme to announcements.



Laureen David – Marketing & Communication Manager 
Benjmin Vélut –
Brand Image Manager


Michael BoumendilPresident & Chief Creative Director
Laurent CochiniManaging Director
Yassinn Diouri – Project Director & New Business
Julien Goris, Vincent TurbéArt Directors
Eric Caissy, Marion Combes, Ianis Mauraisin, Hugo Letexier, Romain Debrie, Pierre MoreauDesigners