FC Barcelona: Més que un club
More than a music for a football club, Barça now has a music that expresses a social and cultural phenomenon.
How Sonic Branding Enhanced USAA’s Brand Across Platforms
Sonic branding is just as important as a custom text to speech voice in an audio experience.
Gold for Etihad Airways at the Transform Awards MEA
“We couldn’t be prouder about what this means for our client and for our passion, sonic branding” – Laurent Cochini, Managing Director, Sixième Son.
PETRONAS’ sonic branding leap aims to achieve 100% recognition
PETRONAS expanded into the sonic branding space last year to break away from the mould that it deals exclusively in oil and gas.
Back to Retail, Part 3: As a Trapped Audience for Sound, Staff May Suffer
Environmental music can affect staff morale – for better or for worse.
Back to Retail, Part 2: Engaging the Imagination
When music is perceived as a good fit for the brand, the user perceives the brand as more authentic.
Back to Retail Reminder: Don’t Forget “Atmospherics”
Several decades of research to draw conclusions about the effects of music on the shopper experience