Back to Retail, Part 3: As a Trapped Audience for Sound, Staff May Suffer
Environmental music can affect staff morale – for better or for worse.
Back to Retail, Part 2: Engaging the Imagination
When music is perceived as a good fit for the brand, the user perceives the brand as more authentic.
Back to Retail Reminder: Don’t Forget “Atmospherics”
Several decades of research to draw conclusions about the effects of music on the shopper experience
Alice Lépine, Sound Designer Behind Women in Voice Sound
“I wanted to create something bold, committed and warm.”
Transform Awards: 3x winner on 3 different continents
Sixième Son triumphs with great international performances with Petronas, USAA and Genelec
Three lessons from new research on sonic logos
In a study by Sixième Son and Harris Interactive, over 50 sonic logos were evaluated on the basis of recall, attribution,...
Insights: How can audio branding create a distinctive identity?
Transform magazine looks back on the success of the Petronas sonic branding by highlighting the beneficial collaboration of two experts: Ella Duda for Sixième Son and Jeff McFarland the executive director of strategy and innovation at Dragon Rouge.
Shape-Shifting Sonic Branding in 2020 and Beyond
Your company may be building its voice skill in 2021 if they haven’t already. Don’t let it be vanilla, create your welcome sound, transitions, errors and goodbyes with an eye to your entire brand identity. Then it won’t belong to Google, Samsung or Alexa. It will belong to you.