It is the first time, a cultural institution like the Paris Philharmonic has implemented a sonic identity. Creating such a piece was a first for Sixième Son, too. Listen as sound of an audience's applause transforms into the lift-off of a flock of birds. That's the...read more
Enduring the assault of new online games, the French National Lottery used branding to win hearts and grow businessread more
While other industries have capitalized on the power of sound, the hospitality industry has been a bit reticent in adopting its principles. Here’s why that may soon change.read more
Any entry point can work to raise your brand’s musical intelligence.
Here’s a selection of the places where your brand can share its voice.
Why You Should be Saying (and Thinking) Audio Logo Instead of Mnemonicread more
Sonic Branding, Audio Logo, Functional Sound Design
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The ambulatory trash collector’s sounds and signals tie back into the SNCF brand’s audio identity – a best practice in functional sound design.read more