EIFFAGE

This distinctive musical universe reflects the human dimension that is dear to us, as well as our energy, our capacity for innovation, our desire to move forward collectively and our concern for harmonious and sustainable development.

Sophie Mairé, Head of communication

Humanee

Looking to the future

Challenge

EIFFAGE COMPLETES ITS BRAND-BUILDING WITH SOUND

Eiffage, a major civil engineering and construction company, wished to convey the many unique skills of the construction craftspeople who create exceptional structures and buildings that leave a lasting legacy.

The company’s goal was to express both the plurality of knowledge and the unity of the Eiffage Group. And similarly, the sonic identity was designed by involving a mixture of key managers of the Group, all working together.

Sonic identity

THE SOUND OF “HUMAN PERSPECTIVE” EMBODIES THEIR VISION

The voices of men, women and children convey the sense of a people-focused, innovative and future-oriented brand.

As a major force in construction and infrastructure, the company now expresses its essence with tailor-made, positive, energetic music that reflects its identity and brings people together.

This sonic identity provides an essential tool for both internal and external communication, and communicates the brand’s values including sustainability, humanity and innovation.

Results

MAKING A DIFFERENCE IN THE LONG TERM

The sonic identity begins with a flexible design that allows for a wide range of adaptations. A creative
concept that supports Eiffage in its various forms of communication and at every touchpoint.

– Digital
– Customer Service Line
– Company Events and Activations
– Eiffage TV
– Terminals for internal use.

Credits

RESPONSABLES ANNONCEUR

Sophie Mairé – Head of communication
Romain Deumié – Digital Communication Development Manager

RESPONSABLES AGENCE

Michaël BoumendilPresident & Chief Creative Director
Laurent CochiniManaging Director
Alice Lépine, Alexis Mangou, Pierre Moreau – Musical Conception
Julien Goris, Vincent TurbéArt Directors