EIFFAGE

Eiffage, a major civil engineering and construction company, wished to convey the many unique skills of the construction craftspeople who create exceptional structures and buildings that leave a lasting legacy.

The company’s goal was to express both the plurality of knowledge and the unity of the Eiffage Group. And similarly, the sonic identity was designed by involving a mixture of key managers of the Group, all working together.

Sustainability, humanity and innovation, Eiffage wanted to express and enhance its human capital through this sound creation: the voices of men, women and children embody a company looking to the future.

Spearheading the construction and concessions industry, the Group now has a tailor-made, positive and energetic soundtrack that reflects its identity and brings people together.

The sonic identity begins with a flexible design that allows for a wide range of adaptations. A creative concept that supports Eiffage in its various forms of communication and at every touchpoint : Digital, Customer Service Line, Company Events and Activations, Eiffage TV, Terminals for internal use.