EIFFAGE

EIFFAGE COMPLETES ITS BRAND-BUILDING WITH SOUND

Eiffage, a major civil engineering and construction company, wished to convey the many unique skills of the construction craftspeople who create exceptional structures and buildings that leave a lasting legacy.

The company’s goal was to express both the plurality of knowledge and the unity of the Eiffage Group. And similarly, the sonic identity was designed by involving a mixture of key managers of the Group, all working together.

THE SOUND OF “HUMAN PERSPECTIVE” EMBODIES THEIR VISION

The voices of men, women and children convey the sense of a people-focused, innovative and future-oriented brand.

As a major force in construction and infrastructure, the company now expresses its essence with tailor-made, positive, energetic music that reflects its identity and brings people together.

This sonic identity provides an essential tool for both internal and external communication, and communicates the brand’s values including sustainability, humanity and innovation.

MAKING A DIFFERENCE IN THE LONG TERM

The sonic identity begins with a flexible design that allows for a wide range of adaptations. A creative
concept that supports Eiffage in its various forms of communication and at every touchpoint.

– Digital
– Customer Service Line
– Company Events and Activations
– Eiffage TV
– Terminals for internal use.