With a custom sound design for each key moment of the year, Haribo has created a playful in-store sonic experience, enhancing the appeal for customers of all ages. Broadcast in its French shops, this cheerful music fosters an immersive and memorable shopping experience.
Adding magic through sound
Lacking any sound experience in its French stores, Haribo wanted to create a unique in-store sonic experience.
To do so, we needed to imagine a musical universe tailored to the brand—one that immerses customers in its world, creates both a functional and emotional impact, and provides a positive shopping experience, all while fitting the store’s architecture.
The goal? Strengthen the brand’s appeal and connection with customers, and create a memorable experience that encourages them to spend more time in the store.
Sixième Son created a musical selection full of magic and playfulness, aimed at children, teenagers, and adults alike.
It embodies indulgence, joy of living, and accessibility. Optimistic, kind-hearted, and sometimes bold, the chosen tracks always express a sense of conviviality.
The selection was designed to complement the store’s layout, create emotional impact, and deliver a positive shopping experience.
Broadcast in the 27 retail locations across France, the music programming is handpicked track by track and features a selection of more than 800 songs.
A daily music program plays throughout the year and is updated monthly to add variety and avoid repetition.
Two special playlists tied to Halloween and Christmas—two major moments for the brand—help create a festive, playful atmosphere in-store.