We like to offer a fresh, generous, powerful solution for our customers to engage with their own customers, and the mood you are in when a phone call comes in matters even before the conversation starts. So, we felt there’s innovation to bring here, to move away from commoditized sound notifications and starts the call off the right foot.
Olivier Pailhes, Co-founder & CEO
A sonic conversation
Accessible and collaborative
Aircall is a cloud-based call center and phone system for modern businesses. It’s all about audio and engaging high value conversations with others.
As a fast-growing company, its ambition is to deliver high standard experiences while developing its brand and products.
The brand uses the power of sound to enrich its brand experience, for better recognition and to engage its customers.
Aircall chose a sonic identity that embodies technical solutions, energy and creativity, and the people behind them.
The creative process involved employees coming from their New York and Parisian offices to record claps and finger snaps in Sixieme Son’s studios; a simple yet efficient musical element the whole entire concept relies on. Acting like a real trigger, it starts the sonic conversation and sets the pace for fluid and dynamic interactions.
The sonic identity is a mix between an easily memorable melody – inspired by the musical tastes of their music-loving founders – and very bright electro textures; halfway between UX design and music.
Its new identity will enable Aircall to adapt to an increasingly competitive and changing sector.
Aircall will use the sonic identity for its on-hold music, ringtones, digital platforms and events. As a fast-growing company, its ambition is to deliver high standard experiences while developing its brand and products.
Michael BOUMENDIL – President & Chief Creative Director
Laurent COCHINI – Managing Director
Rose BERNARD – Project Manager
Vincent TURBE – Art Director
Eric CAISSY, Emile CHEVRIN, Marion COMBES, Alice LEPINE, Alexis MANGOU, Ianis MAURAISIN, Pierre MOREAU – Creatives