Tegna Sonic Voting Initiative Adaptations for US Elections
Your vote is your voice!Tegna Voting Campaign
Our client Tegna is putting its sonic identity to good use in the run-up to the US election in November. They’ve created Public Service Announcements to encourage voters to make sure they fill in those ballots.
Guided by their tailor-made sonic DNA, we were happy to create the scores for all the spots – making sure their brand was recognizable without distracting from their critically important message.
The point they make is “You can’t complain if you don’t vote.” Fair enough.
Proud to help.
With even a Spanish adaptation to target the Latino voters. Our creative team infused a percussive backbeat to highlight latin rhythms. This is what we call sonic voting!