How Sonic Branding Enhanced USAA’s Brand Across Platforms


Sonic branding like a custom text to speech voice is an important piece of creating a memorable customer experience in an auditory way.

Listen to the latest episode of audio podcast, Creative and Tech, as Sergio D. Trujillo, MBA from USAA and Colleen Fahey from Sixième Son talk about how they worked together to create USAA’s sonic brand that brought brand awareness and improved customer experience to multiple platforms.

On the Veritonic scale for 2020 the USAA audio logo ranked 5th in the country on the measure of brand identification and it scored over 70 out of 100 in such measures as 48-hour recall, authenticity, and trustworthiness, outranking even larger brands.

Podcast – ReadSpeaker X USAA X Sixième Son