The French Open tournament is not only iconic, it's magic. And so is their music. It amplifies the competition’s spirit, its French heritage, and the beauty of a very unique sports event. Research proves it: this Roland-Garros sonic identity boosts fan engagement and leaves a lasting "earprint" across all event experiences.
In 2013, the French Open CMO was tired of using the same generic music as every other sports brand. He wanted this iconic tournament to have its own distinctive sound, its own music earprint.
The goal? To bring the Roland-Garros sonic identity to life, amplifying the in-stadium experience and capturing the intrigue, magic, and fierce competition of the event. From players to spectators to the media, the sound had to set the tone before, during, and after the matches.
To infuse the music with the essence of Paris and the Latin roots of Roland-Garros, the tournament turned to Sixième Son, the leading sonic branding agency, specializing in creating complete sonic universes for iconic brands.
The Roland-Garros sonic identity embodies the French Open’s values: surpassing oneself, passion, sincerity. It is an unusual and surprising blend of epic, Latin, and luxury sonic vocabulary.
Sixième Son is in charge of all the Roland-Garros sounds to enrich the experience. All the moments and areas of the stadium are covered: the village’s festive spaces, public entrances, the courts, the official store, and the parking lot. The consistent musical selection is enriched each year, a living, evolving sound identity that grows alongside the tournament.
The French Open was the first sport brand to ever be rewarded with a gold award for Sonic Branding. Its sonic ecosystem highlights every key moment of the tournament. It extends and amplifies the magic of Roland-Garros, boosts people’s imagination to bring out emotion, and contributes to leaving a lasting “earprint”.
Roland-Garros is now one of the defining sonic branding examples in global sports — alongside other major events Sixième Son has worked with. To understand how this compares to other sports properties, read our article on sonic branding in sports marketing.
In 2025, the collaboration entered a new chapter. The players’ entrance, one of the most theatrical moments of the tournament, was reimagined and modernized, while staying true to the scenic narrative and iconic identity elements that make Roland-Garros unmistakable.
Building on that momentum, the Trophy Ceremony received the same creative refresh: a contemporary lift, fully consistent with the new direction, yet preserving the sonic signature at its core. The digital intro and outro were also updated, bringing a sharper, more current feel across all broadcast touchpoints.
Roland-Garros has had a distinctive sonic identity since 2013. Whether you’re building a new one or refreshing an existing one, we’d love to talk.