The launch of 5G in Malaysia marked a technological leap, but MY5G Portal wanted to go beyond infrastructure. They needed to build excitement, trust, and mass adoption. That’s where sonic branding came in. Partnering with Sixième Son, MY5G infused their brand experience with a sonic identity that makes the future of connectivity feel tangible, vibrant, and uniquely Malaysian.
MY5G Portal was created by the Malaysian government through a special purpose company (Digital Nasional Berhad).
The future is here, and the future is 5G. This was something that MY5G Portal wanted to communicate through sonic branding: High speed, world-class connectivity to empower Malaysians – both consumers and businesses, to do more in their daily lives.
To further drive awareness—particularly among B2B audiences—MY5G Portal launched an Experience Centre: a space built to make 5G feel real through immersive technologies.
Sixième Son was brought on board to design a sonic environment that would elevate the visitor journey. We created ambient musical loops for the transition zones and a bold sonic logo to serve as a powerful brand signature.
Every sound was shaped to reflect the core values of the MY5G brand:
Futuristic. Welcoming. Uplifting.
The result was a sonic identity system that enhanced the visitor experience and gave the MY5G Portal a voice as innovative as its technology.
It helped communicate the brand’s vision to both industry partners and the public. Today, MY5G resonates not just through fiber optics and antennas—but through a distinct and memorable sound that signals the future.