M1, a telecommunications operator in Singapore, has introduced its new sonic branding with an unusual musical arrangement, designed to capture the soul of the brand.
Mustafa Kapasi, Chief Operating Officer for M1, said, “Our new sonic identity is more than just a sound – it’s a reflection of our brand’s values and our deep connection to the people of Singapore. By celebrating diversity and authenticity through music, we aim to forge stronger emotional bonds with M1 customers and provide them a truly ‘Made-to-Measure’ brand experience.”
Read more about M1’s new sonic identity in this article from MarTech.
