Atlanta is no longer just The Big Peach, it is the self-declared Capital of Creativity, and its sonic identity had to match that ambition. Sixième Son redesigned Atlanta's sound system from the ground up: a bold, multicultural audio ecosystem that captures the city's energy, diversity, and deep connection to nature. From the A-T-L sonic chant to adaptive territories for sports, Latino culture, and corporate contexts, every sound is built to travel with visitors across every touchpoint, and inspire the world to come.
The city of Atlanta has significantly evolved in recent years (last decade). Previously the nerve center for professional hospitality, it now aims to welcome the creative minds and talents of the world and become the most welcoming capital of creativity in the world.
The existing Sonic Identity that we had composed sounded too safe against the brand’s new aspirations.
Open our sound to new sonic territories and flavors to amplify the city’s perception and spice up its representation and mental projection.
Nurture its “Capital of creativity” feel by designing a Sonic Identity that sound uplifting yet welcoming.
The result is collage of sounds and elements of surprise that could support all the city’s initiatives across the visitors’ journeys (communications, platforms, experiences) and inspire OOTB activations.
We have developed a sonic ecosystem for the city of Atlanta to support its voice across digital, social, and radio touchpoints.
As a multicultural city preparing to host the upcoming World Cup, the sound needed to reflect its dynamic and diverse energy. Beyond being known as The Big Peach, Atlanta is also The City in a Forest, which inspired us to create a mood deeply connected to nature. This approach ensures an authentic and immersive sound identity that resonates with the city’s unique spirit.