Pionnier et leader de l'identité sonore des marques.

La marque est le point de départ pour qu’une identité sonore soit juste, performante, utile et durable. Notre équipe d’experts plonge au cœur des marques, de leurs environnements et de leurs histoires afin de comprendre leur vision, leurs choix stratégiques et leurs ambitions pour leur donner un avantage concurrentiel.

Philosophie :
créativité et performance

Chez Sixième Son, nous croyons au pouvoir sans égal du son et de la musique pour émouvoir, faire évoluer les comportements et transformer le rapport aux marques. Nous savons qu'il faut une très grande expertise pour en tirer le meilleur parti dans un monde plus complexe et plus concurrentiel. Depuis 1995, nous nous y employons auprès de plus de 400 marques à travers le monde.

Engagement :
décupler le succès des marques

Sixième Son s'engage à apporter aux marques les solutions sonores et musicales les plus performantes. Nous conseillons nos clients et créons pour eux un territoire sonore sur-mesure, légitime, singulier et valorisant pour durablement amplifier leur puissance de marque. Nous les accompagnons sur toutes les questions relatives au son et veillons à la qualité de la mise en œuvre.

Notre équipe

Une équipe de 50 collaborateurs accompagnent les marques en France et à l'international. Experts de la communication, de la musique et du design, ils créent et déploient pour la marque un langage musical qui lui ressemble, en cohérence avec ses messages et l’image qu’elle souhaite véhiculer auprès de ses cibles.

Michael Boumendil

PRESIDENT & CHIEF CREATIVE OFFICER

Laurent Cochini

Managing Director

Sami Berrabah

Sami Berrabah

Chef de projet

Eric Caissy

Eric Caissy

Senior Designer & Chief Orchestrator

Marie-Claire Chevalier

Marie-Claire Chevalier

Project Director

Marion Combes

Marion Combes

Music Planner

Sophie de Busni

Sophie de Busni

Communication Manager

Emma de Ghynst

Emma de Ghynst

Assistante Administrative

David Delazyn

David Delazyn

International Senior Creative

Ella Duda

Ella Duda

International Strategy Director

En savoir plus
Ella Duda

Ella Duda International Strategy Director - 6+ years of experience in account client services for creative agencies and specific focus in audio brand management.
- Strong cross-cultural communication skills; coordinating teams in North America, France, Spain, Australia, Russia, UAE, India and Turkey.
- Aim to cultivate creativity, innovation and mindfulness in the workplace.

Colleen Fahey

Colleen Fahey

Managing Director USA

En savoir plus
Colleen Fahey

Colleen Fahey Managing Director USA My full attention now is on the idea of audio branding: managing a brand’s sonic dimension with the same care as is used in visual identity systems.

Sonic branding opens new paths
As consumers move off pages and onto devices, brands must create tailored audio identities and treat them as coherent systems. When I realized that this was happening all over Europe but had barely touched the US, I knew what I wanted to do with the rest of my career: create distinctive, memorable, coherent audio architecture for brands: in short, sonic branding. That’s why I sought out Sixième Son and opened the company in the US.

Author: Audio Branding: Using Sound to Build Your Brand
In order to help brand marketers understand the idea of using sound as a strategic branding tool, I co-authored a book with Professor Laurence Minski of Colombia College, which explains the reasons, research and process needed to sell in, create and deploy a sonic brand. Since its publication by Kogan-Page in 2017 Book Authority has recognized it one of the top 40 books on branding

A career spent bringing new ideas to brands
I was previously Executive Creative Director at Frankel, a leading brand activation firm (now called Arc Worldwide) part of the Publicis Groupe. Earlier in my career at Frankel, I led the creative team that brought the McDonald’s Happy Meal from an occasional promotion into a full-time menu item.

Later, for the Publicis Groupe, my goal was to bring new approaches to brand activation and retail marketing to agencies and clients around the world

What I look forward to
Since we opened Sixième Son in the US, a whole new world has opened up to sonic branding, the barely explored wild west of Voice Activated Interfaces in devices, homes, cars, healthcare and retail. Today voice search has a good chance of supplanting written search and, in many queries, the web will be increasingly invisible. The only way a brand can stand out is through sound, music and voice, and that’s exactly what we’ve been preparing for.

Valentin Fleur

Valentin Fleur

Head of Strategy / Managing Director Canada

En savoir plus
Valentin Fleur

Valentin Fleur Head of Strategy / Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.

François Gioux

François Gioux

Head of Development

En savoir plus
François Gioux

François Gioux Head of Development Après 12 ans passés dans l'univers passionnant et en perpétuelle mouvance de l'industrie des médias (radio, tv et digital), j'ai tout de suite compris l'importance capitale du pouvoir évocateur du son et son caractère émotionnel pour créer de l'engagement et une relation indéfectible entre une marque et son public. Il était donc logique que je rejoigne le leader mondial de l'audio branding: SIXIEME SON.
Mon but est d'aider les marques à s'incarner par le son et créer de la préférence de marque grâce à notre expertise unique.

Julien Goris

Julien Goris

Artistic Director

Philip Guignon

Philip Guignon

Account Executive

Delphine Guérin

Delphine Guérin

Key Account Director

Alice Lépine

Alice Lépine

Creative

Vanessa Leyman

Vanessa Leyman

Responsable comptable

Alexis Mangou

Alexis Mangou

Creative

Ianis Mauraisin

Ianis Mauraisin

Senior Designer, UX & Technical Director

Lauren Megrelis

Lauren Megrelis

International Project Manager

En savoir plus
Lauren Megrelis

Lauren Megrelis International Project Manager L'homme ordinaire est exigeant avec les autres. L'homme exceptionnel est exigeant avec lui-même" Marc Aurèle

Pierre Moreau

Pierre Moreau

Creative

Anne-Sophie Moretti

Anne-Sophie Moretti

International Project Director

Romain Morlat

Romain Morlat

Studio Manager

David Paro

David Paro

Senior Consultant, Sports & Entertainment

Damir Samerkhanov

Damir Samerkhanov

Managing Director Russia

Daina Todorovic

Daina Todorovic

Director of Client Services USA

Ramon Vives

Ramon Vives

Managing Director Spain

En savoir plus
Ramon Vives

Ramon Vives Managing Director Spain Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.

I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.

My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.

That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.

Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.

Adam Williams

Adam Williams

Managing Director Australia

Ildar Zaynetdinov

Ildar Zaynetdinov

Strategy Director Russia

Vincent Turbé

Vincent Turbé

Artistic Director

L'agence et ses studios

Sixième Son a entièrement conçu ses espaces au service de la performance et de la créativité. Les studios haut de gamme permettent de créer des productions musicales et de réaliser des prises de voix de qualité pour tous les supports, tout en gérant des volumes importants. Nous y accueillons aussi clients et partenaires pour des sessions d’écoute dans des conditions optimales et privilégiées. Ainsi, l'agence est un lieu hybride composé d'espaces de conseil, de différents studios et d'un auditorium où se croisent clients, médias, agences et personnalités du monde de la marque ou de la musique.

Timeline