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SANOFI

Sanofi unified its brand with “Miracle dots,” an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.

Josep Catla

SVP, Head of Corporate Affairs, Communications and CSR

The sonic identity is another dimension of our corporate brand ecosystem. A unique sound to reflect who we are – a modern company with rich history and great people, always looking for innovative solutions for patients.

An ode to science

Challenge

As a pharmaceutical leader, Sanofi wanted to strengthen its positioning by unifying its sub-brands under one unique Sanofi brand. The main objective was to bring clarity to the overall communication and gather people around the brand’s purpose: to chase the miracles of science to improve people’s life.

Sonic concept

The sonic identity “Miracle dots” symbolizes the solution to the challenges that Sanofi is facing every day. The track is elegant and bold, and successfully conveys innovation, passion and humanity. It embodies the brand’s values, adding an extra soul to the brand’s messages worldwide.

Outcome

The sonic identity was deployed on multiple touch points. Sixième Son created a hold line, a digital kit, a podcast kit and an event kit, allowing the brand to create a holistic sonic system that helps with recognition, attribution, likeability and reinforces its positioning on the market.

Client lead

  • Josep Catlla Head of Corporate Affairs, Communications and CSR
  • Claire MacDonald Directive creator
  • Bruno Tourne Head of Corporate Communications
  • Anastasiya Zorina Head of Corporate Brand

Agency

  • Michael Boumendil President & Chief Creative Director
  • Laurent Cochini Managing Director
  • Vincent Turbé Group Creative Director
  • Alice Lépine, Marion Combes, Eric Caissy Creatives