Sanofi unified its brand with “Miracle dots,” an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.
As a pharmaceutical leader, Sanofi wanted to strengthen its positioning by unifying its sub-brands under one unique Sanofi brand. The main objective was to bring clarity to the overall communication and gather people around the brand’s purpose: to chase the miracles of science to improve people’s life.
The sonic identity “Miracle dots” symbolizes the solution to the challenges that Sanofi is facing every day. The track is elegant and bold, and successfully conveys innovation, passion and humanity. It embodies the brand’s values, adding an extra soul to the brand’s messages worldwide.
The sonic identity was deployed on multiple touch points. Sixième Son created a hold line, a digital kit, a podcast kit and an event kit, allowing the brand to create a holistic sonic system that helps with recognition, attribution, likeability and reinforces its positioning on the market.