{"id":2116,"date":"2020-01-21T14:54:27","date_gmt":"2020-01-21T13:54:27","guid":{"rendered":"http:\/\/www.sixiemeson.com\/?p=2116"},"modified":"2025-05-14T14:58:36","modified_gmt":"2025-05-14T12:58:36","slug":"sncf-identite-sonore","status":"publish","type":"post","link":"https:\/\/www.sixiemeson.com\/fr\/nos-creations\/sonic-branding-fr\/sncf-identite-sonore\/","title":{"rendered":"SNCF"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Iconique et mythique. Cr\u00e9\u00e9 en 2005, le son de la SNCF est bien plus qu\u2019une identit\u00e9 sonore, c&rsquo;est sans doute le plus bel atout de la marque. Quatre notes puissantes et uniques qui incarnent la SNCF, et font la fiert\u00e9 des cheminots comme des Fran\u00e7ais. Un taux* de reconnaissance 98%, d\u2019attribution 94%, un attachement record de 81%** en font la marque sonore la plus puissante de l\u2019Hexagone. Et un exemple \u00e0 suivre&#8230;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iconique et mythique. Cr\u00e9\u00e9 en 2005, le son de la SNCF est bien plus qu\u2019une identit\u00e9 sonore, c&rsquo;est sans doute le plus bel atout de la marque. Quatre notes puissantes et uniques qui incarnent la SNCF, et font la fiert\u00e9 des cheminots comme des Fran\u00e7ais. Un taux* de reconnaissance 98%, d\u2019attribution 94%, un attachement record [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2981,2964,2974,2975],"tags":[1174,3062,3063],"post_folder":[],"class_list":["post-2116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sonic-branding-fr","category-mobilite","category-europe","category-france-fr","tag-identite-sonore","tag-sncf-identite-sonore","tag-sncf-jingle-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts\/2116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/comments?post=2116"}],"version-history":[{"count":29,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts\/2116\/revisions"}],"predecessor-version":[{"id":21762,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts\/2116\/revisions\/21762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/media\/1726"}],"wp:attachment":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/media?parent=2116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/categories?post=2116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/tags?post=2116"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/post_folder?post=2116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}