{"id":14413,"date":"2024-06-04T11:03:42","date_gmt":"2024-06-04T09:03:42","guid":{"rendered":"http:\/\/www.sixiemeson.com\/?p=14413"},"modified":"2025-03-04T15:02:13","modified_gmt":"2025-03-04T14:02:13","slug":"macif-identite-sonore","status":"publish","type":"post","link":"https:\/\/www.sixiemeson.com\/fr\/nos-creations\/sonic-branding-fr\/macif-identite-sonore\/","title":{"rendered":"Macif"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Chant\u00e9e \u00e0 l\u2019unisson par ses soci\u00e9taires\u00a0: La Macif se dote d\u2019une identit\u00e9 sonore \u00ab\u00a0collective\u00a0\u00bb. Une m\u00e9lodie douce et simple, inscrite dans une d\u00e9marche tourn\u00e9e vers la raison d\u2019\u00eatre de la marque. Une approche participative authentique pour renforcer l\u2019attachement \u00e0 la marque, d\u00e9clin\u00e9e sur les supports de communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chant\u00e9e \u00e0 l\u2019unisson par ses soci\u00e9taires\u00a0: La Macif se dote d\u2019une identit\u00e9 sonore \u00ab\u00a0collective\u00a0\u00bb. Une m\u00e9lodie douce et simple, inscrite dans une d\u00e9marche tourn\u00e9e vers la raison d\u2019\u00eatre de la marque. Une approche participative authentique pour renforcer l\u2019attachement \u00e0 la marque, d\u00e9clin\u00e9e sur les supports de communication.<\/p>\n","protected":false},"author":26,"featured_media":20848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2981,2975,2983],"tags":[1174],"post_folder":[],"class_list":["post-14413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sonic-branding-fr","category-france-fr","category-banque_et_assurance","tag-identite-sonore"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts\/14413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/comments?post=14413"}],"version-history":[{"count":3,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts\/14413\/revisions"}],"predecessor-version":[{"id":21317,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts\/14413\/revisions\/21317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/media\/20848"}],"wp:attachment":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/media?parent=14413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/categories?post=14413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/tags?post=14413"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/post_folder?post=14413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}