{"id":12215,"date":"2022-07-07T12:18:08","date_gmt":"2022-07-07T10:18:08","guid":{"rendered":"http:\/\/www.sixiemeson.com\/?p=12215"},"modified":"2026-07-30T10:21:01","modified_gmt":"2026-07-30T08:21:01","slug":"mapfre-identite-sonore","status":"publish","type":"post","link":"https:\/\/www.sixiemeson.com\/fr\/nos-creations\/sonic-branding-fr\/mapfre-identite-sonore\/","title":{"rendered":"MAPFRE"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">L&rsquo;identit\u00e9 sonore de MAPFRE accompagne la transformation d&rsquo;un leader mondial de l&rsquo;assurance. En faisant \u00e9voluer sa m\u00e9lodie embl\u00e9matique de 7 notes, la marque affirme un positionnement plus dynamique et plus affirm\u00e9. Inspir\u00e9e de sa nouvelle signature \u00ab Vamos donde vas \u00bb, cette nouvelle expression sonore accompagne 31,5 millions de clients dans le monde et renforce le lien \u00e9motionnel entre MAPFRE et ses publics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;identit\u00e9 sonore de MAPFRE accompagne la transformation d&rsquo;un leader mondial de l&rsquo;assurance. En faisant \u00e9voluer sa m\u00e9lodie embl\u00e9matique de 7 notes, la marque affirme un positionnement plus dynamique et plus affirm\u00e9. Inspir\u00e9e de sa nouvelle signature \u00ab Vamos donde vas \u00bb, cette nouvelle expression sonore accompagne 31,5 millions de clients dans le monde et renforce [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24254,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2981,2973,2974,2975,2976,2977,2983],"tags":[1174,2936],"post_folder":[],"class_list":["post-12215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sonic-branding-fr","category-apac-fr","category-europe","category-france-fr","category-moyen-orient","category-amerique-du-nord","category-banque_et_assurance","tag-identite-sonore","tag-sonic-branding-fr"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts\/12215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/comments?post=12215"}],"version-history":[{"count":9,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts\/12215\/revisions"}],"predecessor-version":[{"id":24568,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/posts\/12215\/revisions\/24568"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/media\/24254"}],"wp:attachment":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/media?parent=12215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/categories?post=12215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/tags?post=12215"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/post_folder?post=12215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}