{"id":12756,"date":"2024-09-17T15:39:17","date_gmt":"2024-09-17T13:39:17","guid":{"rendered":"http:\/\/www.sixiemeson.com\/?post_type=actualite&#038;p=12756"},"modified":"2025-06-04T12:35:20","modified_gmt":"2025-06-04T10:35:20","slug":"dacia-or-gp-strategies-design","status":"publish","type":"actualite","link":"https:\/\/www.sixiemeson.com\/fr\/news\/dacia-or-gp-strategies-design\/","title":{"rendered":"L&rsquo;or pour Dacia au Grand Prix Strat\u00e9gies du Design"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"block-850ee5a8-297b-459c-8320-bdaedf48f87a\">Apr\u00e8s avoir remport\u00e9 l&rsquo;or aux TOP\/COM, Dacia et <a href=\"https:\/\/www.sixiemeson.com\/fr\/\">Sixi\u00e8me Son<\/a> signent une deuxi\u00e8me victoire pour une identit\u00e9 sonore qui incarne le retour \u00e0 l&rsquo;essentiel.<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-aa59c7a7-55a9-4e9a-8e0b-5e80132b0ba4\">\u00ab\u00a0Dacia, Tout simplement\u00a0\u00bb<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir r\u00e9v\u00e9l\u00e9 sa nouvelle identit\u00e9 visuelle \u00e0 l\u2019\u00e9t\u00e9 2021, <a href=\"https:\/\/www.sixiemeson.com\/fr\/nos-creations\/sonic-branding-fr\/dacia-identite-sonore\/\">Dacia<\/a> vient de d\u00e9voiler l\u2019ensemble de ses v\u00e9hicules arborant le nouvel embl\u00e8me de marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour traduire ce nouvel environnement graphique par le son, il \u00e9tait primordial de s\u2019appuyer sur un sound design v\u00e9hiculant les valeurs de la marque&nbsp;: <strong>robustesse, authenticit\u00e9 et simplicit\u00e9.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dacia - Case Study\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LDUvSVHmdyY?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.sixiemeson.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Dacia - Case Study - Interview\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/EfjKyrOVlYE?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.sixiemeson.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">La nouvelle identit\u00e9 sonore alterne percussions, basses et sons \u00e9lectro, et renvoie ainsi l\u2019image d\u2019une marque <strong>robuste, solide et sereine<\/strong>. Une <a href=\"https:\/\/www.sixiemeson.com\/fr\/nos-creations-identite-sonore\/identite-sonore\/\">identit\u00e9 sonore<\/a> plus percussive, un son \u00e9pur\u00e9 pour rappeler que Dacia est une marque se concentrant sur l\u2019essentiel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et les tests r\u00e9alis\u00e9s par Toluna-Harris Interactive prouvent l&rsquo;efficacit\u00e9 de l&rsquo;identit\u00e9 sonore. 2\/3 des r\u00e9pondants disent se sentir plus proches de la marque gr\u00e2ce \u00e0 l&rsquo;identit\u00e9 sonore, 70% envisagent de devenir clients de Dacia*. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis l\u2019\u00e9t\u00e9 2021, cette identit\u00e9 sonore est diffus\u00e9e sur les diff\u00e9rents canaux de communication tels que la TV, la radio, le digital, ainsi qu\u2019\u00e0 l\u2019occasion d\u2019\u00e9v\u00e9nements internationaux.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>*\u00c9tude Toluna &#8211; Harris Interactive 2021<\/em><\/p>\n","protected":false},"featured_media":12767,"template":"","tags":[1174,3053],"class_list":["post-12756","actualite","type-actualite","status-publish","has-post-thumbnail","hentry","tag-identite-sonore","tag-logo-sonore"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/actualite\/12756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/actualite"}],"about":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/types\/actualite"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/media\/12767"}],"wp:attachment":[{"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/media?parent=12756"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sixiemeson.com\/fr\/wp-json\/wp\/v2\/tags?post=12756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}