In the age of voice-first devices and conversational marketing, a brand’s vocal quality is a strategic part of its audio identity.
By 2020, 30% of searches will be voice-activated.
AI-enabled chatbots and virtual assistants have already arrived. If you already have a musical brand identity, you’re ahead of the game. To future-proof your brand, put the same discipline to work on your brand’s vocal identity.
Voice-assisted technology allows a brand to speak to its customers directly.
And voices create strong impressions. Basic factors for a brand to consider are clarity, energy level, age, gender, and accent. Then there are the more subtle brand elements, like values. One brand might need to convey warmth and caring; another, leadership and authority; and another still, precision and expertise.