Vocal Identity

In the age of voice-first devices and conversational marketing, a brand’s vocal quality is a strategic part of its audio identity.

The choice of one or more voices, in line with the personality of the brand, can be as important as the content of the message.

By 2020, 30% of searches will be voice-activated.

AI-enabled chatbots and virtual assistants have already arrived. If you already have a musical brand identity, you’re ahead of the game. To future-proof your brand, put the same discipline to work on your brand’s vocal identity.

Voice-assisted technology allows a brand to speak to its customers directly.

And voices create strong impressions. Basic factors for a brand to consider are clarity, energy level, age, gender, and accent. Then there are the more subtle brand elements, like values. One brand might need to convey warmth and caring; another, leadership and authority; and another still, precision and expertise.

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